Commercialisation of a Revolutionary Mobile Reception Module

Our Client & Their Goals

Our Client, a major developer of security technologies, had developed a large portfolio of proprietary technologies and wanted an independent, expert assessment of their potential value. After an initial IP portfolio review, our team recognised that one technology was potentially disruptive: a revolutionary mobile reception module capable of handling multiple signals simultaneously across a range of frequencies.

Our team recognised that this technology could disrupt the Internet of Things (IoT) and telecommunication markets, but that our Client would need additional expert guidance to successfully commercialise it. Our Client had little market experience and was uncertain of where their technology would be most valuable. Our goal was to help them develop a commercialisation strategy, and then to identify partners who could license the technology in the most suitable markets.

We helped our Client achieve their goals by assembling a project team of experts with relevant backgrounds in the IoT and telecommunication markets. Our team developed an early-stage commercialisation plan that included an exact blueprint for our Client in order to commercialise their technology quickly and effectively, before the competition.

CamIn's Solution

We assembled two project sub-teams with world-class experts selected for their experience in the telecom market and their knowledge of technologies related to mobile receiver modules. A balance of industry and technological expertise helped ensure we could assess the “market pull” and “technology push” factors impacting our Client’s product, and could identify any barriers to commercialisation.

Our technology sub-team conducted an objective review of our Client’s technology to identify its strengths and weaknesses across ten key performance indicators (KPIs).

Our market sub-team then reviewed these KPIs and assessed 14 different potential applications across eight different markets that were identified as those where this technology would be most valuable.

Then, our technology sub-team identified and evaluated all the existing and upcoming competitors within those markets.

Next, both teams investigated the most promising target markets, profiled the top three potential competitors within each market, and confirmed the superiority of our Client’s solution over competing solutions.

After determining best target market, our teams analysed this market’s commercial aspects and current value chain to identify the best strategy for market penetration. Our teams also identified licensing partners who could commercialise our Client’s technology.

Our Client was ready to quickly capitalise on their innovative technology by working with the commercialisation partners we identified to further develop and their invention.

The Impact

Our analysis and actionable advice provided our Client with a clear path to the best market for their innovative technology. Aware of the strengths and weaknesses of their innovative technology, our Client was able to avoid markets where they lacked a competitive advantage, saving valuable resources. Our Client was ready to quickly capitalise on their innovative technology by working with the commercialisation partners we identified to further develop and their invention.