Our Client & Their Goals
Insights from the field of behavioural economics are being used to improve the way that major infrastructure projects are designed, constructed, and operated once completed. Behavioural economics models explain human behaviour and decision-making from a methodological point of view. Using these models can identify how a variety of business-relevant outcomes can be improved through simple interventions. In particular, infrastructure companies can use such insights to address the challenges of improving the safety and efficiency of construction work and increasing revenue at airports and on toll highways.
Our client was a multinational company involved in many aspects of major infrastructure projects, including their design, construction, and eventual operation. They wanted to learn how insights from behavioural economics could be used to provide beneficial outcomes in each of their 4 diverse business units. Specifically, they needed to understand the challenges that such insights could help them solve, and the benefits and advantages that every application based on these insights could provide. They also wanted us to identify any practical requirements and any potential barriers to the implementation of specific models, including required enabling technologies and relevant legal constraints.