Developing Innovative Infrastructure and Transportation Services Using Insights from Behavioural Economics

Our Client & Their Goals

Insights from the field of behavioural economics are being used to improve the way that major infrastructure projects are designed, constructed, and operated once completed. Behavioural economics models explain human behaviour and decision-making from a methodological point of view. Using these models can identify how a variety of business-relevant outcomes can be improved through simple interventions. In particular, infrastructure companies can use such insights to address the challenges of improving the safety and efficiency of construction work and increasing revenue at airports and on toll highways.

Our client was a multinational company involved in many aspects of major infrastructure projects, including their design, construction, and eventual operation. They wanted to learn how insights from behavioural economics could be used to provide beneficial outcomes in each of their 4 diverse business units. Specifically, they needed to understand the challenges that such insights could help them solve, and the benefits and advantages that every application based on these insights could provide. They also wanted us to identify any practical requirements and any potential barriers to the implementation of specific models, including required enabling technologies and relevant legal constraints.

CamIn's Solutions

We worked with our Client to confirm the goals they wished to achieve for each of their business units, and identified the 12 behavioural economics models they wanted to investigate. They asked our team to use their expertise to identify any interventions based on these models that could improve aspects of their operations within each of their 4 business units.

With these goals in mind, we selected a team of 8 leading experts. Each of our experts had expertise in identifying practical applications of insights from behavioural economics and experience in a specific sub-industry relevant to one of our Client’s business units.

For each of our Client’s 4 business units, our team analysed common business models in the associated sub-industry. Then they forecast how these models would change in the near future. This work allowed us to identify the most significant applications for behavioural economics-based interventions, as well as the impacts of “market pull” and “technology push” factors over the next decade.

Our work gave our Client a clear path toward lucrative business opportunities for each of their complex business lines, including airports, toll roads & highways, and transportation. We also demonstrated how they could quickly improve their customers’ experience with game-changing technologies within the next 3 years.

The Impact

At the conclusion of our analysis, we shortlisted 10 use cases that unlocked lucrative business opportunities created by applying the insights from behavioural economics. Each of these new opportunities could be pursued by our Client within the next 3 years. For each business unit, CamIn also suggested what emerging technologies would allow the client to capture the benefits from each shortlisted use case. This work also provided them with an overview of the next phase of our project, which involves creating product development strategies for each selected use case.

Our work gave our Client a clear path toward lucrative business opportunities for each of their complex business lines, including airports, toll roads & highways, and transportation. We also demonstrated how they could quickly improve their customers’ experience with game-changing technologies within the next 3 years. Achieving our Client’s goal of identifying valuable interventions based on 12 behavioural economic models within their 4 very different business units was possible only because of CamIn’s world-class experts and process.

Our client was impressed by our methodology for determining and shortlisting each lucrative use case. They were also grateful for our behavioural economics expert team’s exceptional skill in adapting these insights into potential applications that will improve operations at each of the client’s business units. After our final workshop, our client decided to proceed with further development of 4 of the use cases we had identified. 3 months after working with CamIn, our Client confirmed their budgets for exploring emerging technology solutions for the 4 use cases. They are currently in the process of developing proof-of-concept solutions for deployment.