Cut through power-to-X hype to find scalable, high-ROI green fuel technologies for pilots
CamIn works with early adopters to identify new opportunities enabled by emerging technology.
of CamIn’s project team comprised of leading industry and technology experts
Our energy client wanted to confirm chemical pathways for their Power-to-X pilot that had a high ROI potential. CamIn went through its proprietary process to identify 6 partners to pilot with to unlock new revenue streams
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Faced with the energy shift to electrification, an electricity producer sought new revenue opportunities in green fuels to offset times of low-demand for renewable energy. They needed to identify the most commercially viable pathways to synthesise chemical fuel on an industrial scale with strong ROI potential. However, found the technological field very complex, as it was full of overpromising start-ups that underdelivered and did not scale at the desired ROI for our client. They brought us in to filter through the hype and to pick the right technologies and partners for them to pilot with.
4 | We analysed 4 power-to-X areas included: hydrogen, methanol, ammonia, and liquid fuels. Assessed applications included: mobility, heating, agriculture, and long-term energy storage. |
100 | We analysed research and pilot projects of over 100 research groups and start-ups to extract the main chemical pathways in development today. |
25 | Each of the 25 unique chemical pathways were assessed based on their maturity, strength, weaknesses, ease of scaling, cost of implementation, and expected ROI. |
4 | After analysing research groups and start-ups across 4 areas, we have selected the top 3 late-stage and top 3 early-stage partners for the client to work with on a large-scale pilot. |
Confirmed top 3 late-stage and top 3 early-stage partners that are developing cost-effective scalable Power-to-X methods.
The client has setup partnerships with the 3 suggested early-stage groups and has launched a pilot with one of the late-stage companies.
Provided clarity on which chemical pathways are scalable to the industrial level, ensuring the $5 million investment is wisely spent.
Power-to-X refers to a range of technologies that convert electricity into other forms of energy or materials, ideally from renewable sources. This includes Power-to-Gas (e.g. hydrogen, methane), Power-to-Liquids (e.g. synthetic fuels like methanol or ammonia), and Power-to-Chemicals (e.g. feedstocks for industry). These processes enable the storage, transport, and industrial use of renewable electricity.
As economies accelerate toward net-zero targets, sectors that are hard to electrify—like aviation, shipping, and heavy industry—remain major emitters. Power-to-X (PtX) technologies offer a pathway to decarbonise these sectors by converting renewable electricity into energy carriers such as hydrogen, synthetic fuels, and ammonia. This flexibility is increasingly seen as essential for system-wide decarbonisation.
As global decarbonisation targets intensify, Power-to-X (PtX) technologies are set to become central to the energy transition. Over the next decade, PtX will unlock high-value opportunities across sectors by enabling the large-scale conversion of renewable electricity into green fuels, chemicals, and feedstocks.
The Power-to-X shift is powered by advances in electrolysis (for green hydrogen), catalytic conversion systems (to synthesise fuels like methanol and ammonia), carbon capture technologies, and modular reactor designs. Improvements in system efficiency, material durability under dynamic load, and the ability to scale down for localised production are also accelerating adoption.
Core Conversion Technologies
These are the foundational systems that enable Power-to-X transformations:
Catalysis and Process Optimisation
Technologies that enable higher efficiency and selectivity in chemical reactions:
Carbon Capture and Utilisation (CCU)
Essential for turning CO₂ into a feedstock:
System Integration & Flexibility Tools
Technologies that support operation under variable loads and grid integration:
Monitoring, Control & Digital Tools
These support scale-up, safety, and efficiency:
Balance-of-Plant & Infrastructure
Supporting systems that ensure deployment viability: