Developing the Go-To-Market Strategy for a Novel Manufacturing Process for Galacto-oligosaccharides

Our Client & Their Goals

Our Client, a diversified major manufacturer, had developed a novel process for manufacturing Galacto-oligosaccharides that represented a significant improvement over the conventional processes. However, before they could pursue the commercialisation of their new process, they wanted to determine whether competing solutions were under development, and whether these solutions were superior to their process. They also needed guidance on taking their process from a small-scale prototype to a commercially-viable product, and on developing a go-to-market strategy required for this commercialisation project.

CamIn’s Solutions

After confirming our Client’s initial evaluation of the competitive market and of their goals for the project, we recruited four scientific and industry experts into our project team. Our experts had expertise in the state-of-the-art methods and processes used to manufacture oligosaccharides, and knowledge of the steps required to scale-up novel pilot-scale technologies into reliable industrial-scale processes.

We first searched for similar technologies under development in university laboratories and at research institutes, and evaluated their strengths and weaknesses compared to our Client’s new solution. 

Our team then conducted a deeper investigation into our Client’s process and determined the unique value offered by their novel approach. Our team’s detailed evaluation of the Client’s process also revealed several ways that our Client could improve their technology prior to its commercialisation.

Finally, our team developed a plan for the commercialisation of our Client’s technology, and identified specific applications for their process that would take advantage of its greatest strengths. Our team also highlighted specific geographic regions where the commercialisation of their product would likely be most effective.

Thanks to our advice and their innovative technology, our Client successfully commercialised their technology and has become a key player in the market segment that CamIn advised them to pursue.

The Impact

In addition to our detailed analysis, we provided our Client with a list of straightforward steps that they could take over the short- and long-term to achieve their goals. Thanks to our advice and their innovative technology, our Client successfully commercialised their technology and has become a key player in the market segment that CamIn advised them to pursue.