Strategy

Commercialisation Strategy

Identifying The Best Path To Capitalise On Your Internal IP

Commercialising intellectual property (IP) can be challenging. Even before the commercialisation process can begin, it is hard to assess which markets will benefit the most from a completed product or service, and how best to monetise it.

CamIn will provide an objective and comprehensive assessment of the competitiveness of your IP and identify the most lucrative markets. We will also support your commercialisation efforts by anticipating and addressing common challenges.

50

The percentage of all companies surveyed said they did not manage to launch their new products on their original deadlines.

67

The percent increase in the average costsof commercialising a new pharmaceutical asset since 2010.

We work with our clients to avoid these common pitfalls of commercialisation strategies:

  • Targeting markets with minimal customer demand and achieving poor returns on investments.
  • Lack of internal expertise necessary to quickly develop new products and services.
  • Selecting a business model that fails to fully capitalise on the opportunities that your IP can create.
  • Failure to spot technological developments that are superior to your IP before commercialisation.
We work with our clients to avoid these common pitfalls of commercialisation strategies:
  • 1

    Benchmark your IP against the competition

    Determining the competitiveness of your IP by benchmarking its most relevant aspects against other relevant IPs and establishing its unique strengths and weaknesses

  • 2

    Identify the right market segment for you

    Confirm which markets offer unmet demands that match your IP’s strengths and weaknesses

  • 3

    Assess the business opportunity

    Confirm the market position and business model you should pursue to maximise the benefits of your IP’s unique strengths.

  • 4

    Develop innovation strategy

    Confirm which additional technology assets you may need to develop internally or source externally to quickly capitalise on the identified business opportunities.

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Our goals are to help you

Identify the most lucrative markets for your intellectual property
Identify the most lucrative markets for your intellectual property
Pursue the fastest path to the development of products or services based on your IP
Pursue the fastest path to the development of products or services based on your IP
Become and remain a leader in your industry
Become and remain a leader in your industry
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Would you like to hear more about how this solution can help you solve your technology challenges and capitalise on game-changing opportunities ?

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