Confirming go-to-market strategy for novel manufacturing process of galacto-oligosaccharides

THE CLIENT

Global Conglomerate

Region

Asia

Industry

Nutraceuticals

Division

Specialty Chemicals

THE CHALLENGE

Our Client, a diversified major manufacturer, had developed a novel process for the manufacturing of oligosaccharides. They knew their product represented a significant improvement over the state-of-the-art equipment on the market, but before they felt comfortable pursuing its commercialisation, they wanted to understand the risks posed by competing solutions that might still be under development.

They also needed guidance on taking their device from a small-scale prototype to a commercially-viable product, with advice on solving the technical and the marketing challenges involved in this process.

4

experts assembled for

the consulting team.

40

competing technologies identified and evaluated.

8

weeks were spent for project delivery.

THE SOLUTION

CamIn recruited four scientific and industry experts into our team. After confirming the Client’s initial evaluation of the current competitive market, CamIn searched for similar technologies under development in university laboratories and at research institutes. For each of the technologies that we identified, our team evaluated its strengths and weaknesses compared to the Client’s new solution.

After evaluating the Client’s product and understanding the unique value proposition of their novel process, we developed a plan for the commercialisation of their technology.

THE IMPACT

Our team’s evaluation of the Client’s product identified ways that it could be improved prior to commercialisation, and identified specific applications for their process that would take advantage of its strengths. We also identified particular regions where the commercialisation of their product would be most effective, and advised the Client on actionable steps they should take over the short- and long-term to achieve their goals. Thanks to their innovative technology and our advice, the Client successfully commercialised their device and has become a key player in the specific market segment that CamIn had advised them to pursue.

WOULD YOU LIKE TO LEARN MORE?

If you are looking to invest into emerging technologies, grow your innovation portfolio, and expand into new lucrative areas then we are ready to share our insights with you. Please connect with our Chemicals & Materials practice.

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