Our Client & Their Goals
Our Client, a major international seed company, had achieved a leading position in several of the markets in which they competed. However, they were facing growing pressure from bans on common and effective chemical seed treatments. They also had a strategic need to improve their organisation’s performance related to their sustainability objectives.
They intended to investigate effectiveness of new approaches to seed treatment, particularly leveraging advances in nanotechnology. This was a complex and unfamiliar technology area for our Client, however, so they requested our help in assessing the potential opportunities. They also asked us to help determine the best strategy to pursue for their entry into this emerging seed treatment technology area.